Archives For neurology

On Sale!

October 1, 2015

Few things catch our attention more than discounts. The notion of getting a “good deal” drives a large fraction of consumer purchasing, and as a result, the world’s economy. Just the perception of getting a great price can in fact entice even the most discriminating shopper into buying things for which they have absolutely no need nor real interest. That’s powerful.

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Making Sense

August 3, 2015

We are visual creatures. To help us emphasize this we often use phrases like, “a picture is worth a thousand words” or “seeing is believing.” When we “look” inside ourselves using a functional MRI (fMRI), we can see just how neurologically intensive our visual acuity brain regions are. Even for most of those who are visually impaired, their other senses – hearing, touch and smell – fill the visual void with dynamic spatial maps of what surrounds them. With these neurologic landscapes, we codify our status and activate the memory heuristics from which we elect our next actions.

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The Hocus Pocus of Focus

April 27, 2015

What is focus and why is it said to matter? From the time we enter elementary school until we find our way into the workforce, we encounter the “pay attention, stay focused” missive, each time implying that by doing too many things at once or by letting our thoughts drift that we are compromising our ability to learn. For those so accused, the response is typically, “don’t worry I’m focused but just not on what you have in mind for me.”

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